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By Kelly Liyakasa

October 24, 2017

Connatix Raises $15M Series A To Help Publishers Navigate The New Video Ecosystem
Video platform Connatix raised $15 million in growth equity from Volition Capital on Tuesday.

Volition Capital Leads Investment to Close Gap Between Consumer Demands and Publisher Capabilities.
Connatix will use the funding for product development, to beef up sales and marketing and to fuel US expansion. After it penetrates the US market, Connatix hopes to expand into Europe, said CEO David Kashak

By Sudipto Ghosh

April 6, 2017

Programmatic Tech Bytes with David Kashak, Founder and CEO of Connatix
Last week, we covered the launch of Connatix Programmatic Syndication, the first-of-its-kind programmatic solution in the market. Yes, we mentioned that the new solution will provide an end-to-end audience extension for publishers, giving them the ability to scale their programmatic video monetization by distributing content and programmatic demand as a package across Connatix’ brand safe network.

By Ilya Pozin

Fabruary 10, 2017

20 Israeli Startups to Watch in 2017
Long known as the Startup Nation, Israel continues to live up to its name. Despite having a population only the size of Virginia's, Israel remains, year after year, one of the leading global tech hotspots. In the first nine months of 2016, Israeli startups raised $4 billion, putting the country on pace for a record year. The holy land's tech sector shows no signs of slowing down, thanks to a new class of leading startups that are poised to make big moves in 2017. Here are 20 Israeli tech companies to keep an eye on this year.

By Kelly Liyakasa

February 02, 2017

Dow Jones Navigates Native Video
A year after launching a dedicated media unit, Dow Jones Media Group is doubling down on video and augmenting more native and outstream formats to combat a perennial problem: pre-roll scarcity.

"Like many publishers, we see huge demand for video and wish we had more inventory we could sell," said David Minkin, who joined Dow Jones Media Group six months ago as GM of revenue operations.

By TROY DREIER

December 30, 2016

Crystal Ball Time: 6 Online Video Advertising Predictions for ’17
Some things are obvious: We’ll all watch more streaming video next year, whether on mobile devices or our living room TVs. Video advertising will get more automated and targeted. The IP transition will continue and ad budgets will grow.

That much we know, but what else? Where is the industry headed? Where are the growth areas? For that, we asked a few industry experts to makes predictions for 2017.

By Philip Rosenstein

November 22, 2016

Connatix Partners With GeoEdge To Bolster Security Against Video Ad Fraud
Native ad platform Connatix has partnered with GeoEdge, an ad security and quality management provider. Announced on Tuesday, the deal integrates GeoEdge’s software with the Connatix server, allowing Connatix users to detect and deflect fraudulent ads in real time.

The software also offers proactive monitoring and blocking of low-quality ads and malware.

By Shabana Arora

September 20, 2016

Connatix Launches Native Video Syndication to Enable Publishers to Extend Reach of Their In-Stream Pre-Roll Campaigns
New York: Connatix, the native advertising platform for both advertisers and publishers, today announced the launch of its new product offering: Connatix Native Video Syndication (NVS). Connatix NVS is the first video syndication technology in the industry that lets premier publishers extend the reach of their pre-roll in-stream campaigns into native in-feed placements across the web on both desktop and mobile. The first charter client utilizing NVS is Mashable.

By Alison Weissbrot

May 15, 2017

How Private Exchanges Are Changing The Standards For Programmatic Native
Native Exchanges like TripleLift, Connatix, Nativo and Sharethrough have leveraged direct relationships with publishers to create private marketplaces – and are scaling by integrating with demand-side platforms (DSPs)

By owning the entire supply chain, avoiding sourced traffic and inking direct relationships with supply partners, private native exchanges create fewer opportunities for low-quality or fraudulent players to slip into their exchanges, said Tyler Pietz, founder at Two Rock Consulting.

By OnlineVideo

March 31, 2017

Connatix Launches Programmatic Syndication Platform
Connatix (www.connatix.com), the fastest growing native advertising platform for premium publishers, today announced the launch of its new platform, Connatix Programmatic Syndication, the first offering on the market to provide an end-to-end audience extension product for publishers. The solution gives publishers the ability to scale their programmatic video monetization by distributing content and programmatic demand as a package across Connatix’ brand safe network.

By David Kashak

February 02, 2017

3 Predictions for Native Video Trends in 2017
David Kashak, founder and CEO of Connatix, lays out his predictions for native video in 2017, including solving the viewability issue, the death of in-banner video and the migration of ad budgets to mobile video

Autoplay video gained a great deal of traction in 2016. In retrospect, this was in large part due to Facebook and their introduction of autoplay video into news feeds.

By Monika Komar

January 05, 2017

PI Predictions: Advertisers Will Solve the Viewability Problem
As the new year begins, PerformanceIN continues its annual tradition of connecting with performance marketing experts to get their single biggest prediction for the industry in 2017.

In this piece, David Kashak, founder and CEO at Connatix, shares his views on the strategy that will solve the viewability issue.

By Anthony Noto

December 21, 2016

Adware Beware: How Connatix and GeoEdge want to ensure content safety in 2017
Online threats are becoming more and more advanced, especially when they are disguised as advertising. Recall how Google was forced to disable over 780 million infected ads.

David Kashak, a West Village resident and CEO of native advertising platform Connatix, wants to help.

By David Kashak

October 28, 2016

Autoplay is Great Way to Deliver A Message
When Instagram introduced muted autoplay in 2013, it rocked the tech world. Empowered with the capability of scrolling through a feed without calling attention to oneself, users could peruse content on the subway, in a meeting or on a date, with their companions or colleagues none the wiser.

Facebook soon took note, and began offering the same feature. But for publishers, the move wasn’t so clear cut. If viewers weren’t obligated to watch the content, how could advertising spend and viewership be billed?

By Dan Reich

September 5, 2016

10 Enterprise Technologies Sizzling Up This Summer
With the explosive success over the last couple years of enterprise startups like Slack, Docker, and others, creative entrepreneurs are flocking to start enterprise tech companies that solve all kinds of pain points. As the summer winds down and businesses gear up for a busy fall season, I’ve compiled a list of 10 enterprise technologies that can help enterprises in many different areas, from finance and sales/advertising to IT and customer service.
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